Florida Attorney General Ashley Moody helped lead a bipartisan coalition of 43 attorneys general that reached a $700 million nationwide settlement to resolve allegations related to the marketing of Johnson & Johnson’s baby powder and body powder products that contained talc.
Florida will receive more than $48 million in the settlement, which still awaits judicial approval.
“We are leading a multistate action against Johnson & Johnson’s deceptive marketing of products that contained talc, securing $700 million nationwide,” Moody said. “This is a major advancement for consumer product safety, as Johnson & Johnson has stopped the manufacturing and marketing of products containing talc powder — which may be linked to serious health issues, including cancer.”
The consent judgment filed June 11 in this lawsuit addresses allegations that Johnson & Johnson deceptively promoted and misled consumers in advertisements related to the safety and purity of some of its talc powder products. As part of the lawsuit, Johnson & Johnson has agreed to stop the manufacture and sale of its baby powder and body powder products that contain talc in the United States.
Johnson & Johnson has sold such products for more than 100 years. After the coalition of states began investigating, the company stopped distributing and selling these products in the United States and more recently ended global sales.
While this lawsuit targeted the deceptive marketing of these products, numerous other lawsuits filed by private plaintiffs in class actions raised allegations that talc causes serious health issues including mesothelioma and ovarian cancer.
Under the consent judgment, Johnson & Johnson:
* Has ceased and not resumed the manufacturing, marketing, promotion, sale, and distribution of all baby and body powder products and cosmetic powder products that contain talcum powder, including, but not limited to, Johnson’s Baby Powder and Johnson & Johnson’s Shower to Shower in the United States.
* Shall permanently stop the manufacture of any of the covered products in the United States either directly or indirectly through any third party.
* Shall permanently stop the marketing and promotion of any of the covered products in the United States either directly or indirectly through any third party.
* Shall permanently stop the sale or distribution of any of the covered products in the United States either directly or indirectly through any third party.
“This is a prime example that businesses should be up-front and honest about their products’ information, especially when the safety and wellbeing of consumers rely upon the accuracy and truthfulness of that information,” West Virginia AG Patrick Morrisey said in a press release. “Let this be a warning to those who are promoting their products in a deceitful manner to mislead consumers: we will investigate and you will be held accountable to the full extent of the law.”
Texas AG Ken Paxton, who also helped lead the coalition, agreed.
“We have reached a landmark settlement with Johnson & Johnson ensuring that the company will abide by the law and take effective steps to protect consumers from potentially hazardous ingredients,” Paxton said. “I’m proud to lead this coalition of 43 attorneys general to stand up for consumers’ health and truth in marketing.”
Other states joining the Texas-, Florida-, and North Carolina-led coalition are Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New York, North Dakota, Ohio, Oklahoma, Oregon, Rhode Island, South Dakota, Utah, Vermont, Virginia, Washington and Wisconsin.