TAMPA, Fla. -- A Tampa marketing company is suing a direct mail advertiser, alleging breach of contract and misappropriation of trade secrets. 

In a lawsuit filed April 23 in the Middle District of Florida, Tampa Division, Deliver Media LLC is suing Triadex Services LLC and Triadex CEO Greg Mesaros, seeking damages and injunctive relief. Both companies are based in Hillsborough County. 

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In January 2017, the suit says, the companies entered an agreement with the expectation that Triadex would sell its clients the data analytics services that Deliver Media developed. The suit alleges that the agreement also stated Triadex would sell data analytics services to its customers but not disclose that it was subcontracting those services to Deliver Media. 

After executing the agreement, Deliver Media CEO Sean Johnson trained Mesaros and Triadex’s direct sales director Ryan Mogged on its data analytics services, the suit says. The suit noted the “training, data, information and analysis provided [are] closely guarded as confidential and proprietary trade secrets.” 

In October 2017, Mogged reportedly contacted Johnson about providing data analytics services to one of Triadex’s clients, a Marco’s Pizza franchisee in Tennessee. The complaint noted Deliver Media’s data modeler Chris Christopher requested proprietary data to assist Triadex in providing analytics services to the Marco’s franchisee. The suit accuses Triadex of circumventing Deliver Media by directly engaging with Christopher to provide data analytic services to the franchisee. 

“Deliver Media would have never provided its proprietary data to Christopher had it known that Traidex had engaged with Christopher directly,” the complaint said. 

The suit adds that Direct Media “has suffered and will suffer irreparable and immediate harm.”

“Triadex is utilizing Christopher in furtherance of providing data analytics services in direct competition with Deliver Media instead of in cooperation with Deliver Media as was contemplated by the agreement,” the complaint said. 

Direct Media is represented by attorney Stephen J. Bagge of Tampa. 

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