MIAMI –– Tiffany, the famous brand behind the little blue gift box, accuses a China-based company of selling counterfeit items.
Tiffany filed the complaint on Oct. 12 in the U.S. District Court for the Southern District of Florida against Xi'an F-Fox Commerce & Trading Company. Tiffany claims Xi'an violated trademark and unfair competition laws.
Tiffany requested the court order the removal of all websites associated with the counterfeit sales. Tiffany claims the Chinese company sells the counterfeit goods on at least six platforms.
Headquartered in New York, Tiffany operates boutiques and a website selling goods bearing the Tiffany name throughout the world, including Florida. Tiffany alleges that Xi'an is "directly, and unfairly, competing with Tiffany’s economic interests and causes harm and damage" to the brand.
Tiffany claims that Xi'an mass produced jewelry bearing the Tiffany name, including necklaces, bracelets, pendants, and gift boxes were sold.
Tiffany has aggressively went after companies selling counterfeit merchandise. Last year, a judge ruled Costco must pay Tiffany more than $19 million for selling falsely-labed rings.