MIAMI — The Spanish Broadcast System
has hired a Florida lawyer as its next executive vice president and
Richard D. Lara will be in charge of SBS’s
legal affairs and will be reporting to Raul Alarcon, chairman, CEO
and president of the company, according
to Florida Business Daily.
Lara said what he was looking forward
to helping the company expand.
“To meaningfully shape and
implement strategies to expand our unique brand of entertainment and
news to the ever growing Hispanic market,” Lara told The Florida
Record in an email interview.
“The dynamic and
creative culture at Spanish Broadcasting System combined with the
emphasis on the business side of the law really is a dream job for
me,” he said. “It's a wonderful opportunity to work in the media
world for an iconic company serving the interests of the
Spanish-speaking audiences throughout the U.S.”
practiced law for about 20 years, his latest time being at Mase Lara,
P.A., a trial-law firm based in Miami. In his career, he has focused
on civil and commercial litigation.
Lara said he believed his
background “counseling a broad array of corporations in all manner
of litigation and arbitration” has prepared him for this role.
a trial attorney, my intimate knowledge of taking a case successfully
through a jury verdict is a significant advantage when negotiating
solutions to business disputes,” he said.
According to a news
release, Lara also is a commissioner of the Judicial Nominating
Commission for Florida’s 3rd District Court of Appeal, a member of
the American Inns of Court, the Cuban American Bar Association, the
Florida Bar’s Professionalism Committee, Ethics Committee and
Consumer Protection Law Committee. He also was named Man of the Year
by the Leukemia and Lymphoma Society and is the former chair of the
11th Judicial Circuit Grievance Committee for the Florida
Lara, who speaks Spanish fluently, completed his law studies
at the Boston College Law School and his undergraduate degree from
the University of Michigan.
Lara will be in charge of the legal
and corporate-affairs department that includes legal and business
affairs, corporate compliance, government relations, corporate social
responsibility, community empowerment, standards and practices,
advertising review and compliance and corporate-PLA services.
is touted as the largest publicly-traded Hispanic-controlled media
company in the U.S.
It owns and operates 17 radio stations,
operates AIRE Radio Networks and is in charge of a national radio
platform that creates Spanish-language programming for more than100
affiliated stations, which reaches
90 percent of the Hispanic audience in the U.S. It also owns MegaTV
and several bilingual websites.
In its third quarter of 2016, the
net revenue of $35.6 million, which was down from $36.4 million in
2015. That was blamed it partly on falling radio revenue, which cost
SBS $1.4 million. The company recently went into a partnership
of Aire Radio Networks and Intercambio Media that should increase
listenership to 93 percent.
SBS did see an increase in revenue
for special events, particularly in Los Angeles, San Francisco and
Puerto Rico, as well as a 23 percent increase in revenue from its