The Florida Record Mar. 11, 2016, 1:37pm


JACKSONVILLE — A company that says it sells "high quality e-liquids" is suing another e-liquid company and a California-based website, claiming trademark infringement.

Spectrum Vapor Sao LLC sued competitors Savage E-Liquid Corp. and www.vapeshopsupply.com on March 1 in U.S. District Court for the Middle District of Florida Jacksonville Division, and makes allegations including violation of trademark laws including the Lanham Act; false designation of origin; misleading advertising; and deceptive trade practices.

The plaintiff, which sells e-liquids under the Spectrum and Spectrum Vapors marks, claims the defendants sell and market products under the name Spektrum, and allege that consumer confusion is exacerbated by a link to the plaintiff's website on a competing social media page at www.facebook.com/Spektrumvapors.

The plaintiff seeks the following: an order to stop using the Spektrum mark and to remove the Spektrum mark or any other name, mark or symbol likely to cause confusion with plaintiff's Spectrum marks; compensation for damages; attorneys' fees and costs; and any further relief that the court may seem just and proper. The plaintiff is represented by Patrick M. Causey and David L. Luikart III of Hill, Ward & Henderson, P.A. in Tampa.

U.S. District Court for the Middle District of Florida Jacksonville Division Case number 3:16-cv-00199

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U.S. District Court for the Middle District of Florida, Jacksonville Division
300 North Hogan Street
Jacksonville, FL 32202

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